Privacy Policy

Version 2.1 — Effective December 9, 2025

Firecrown Media Inc. ("Firecrown") respects the privacy and security of its website users.

This Privacy Policy ("policy") applies to the features and uses of websites ("sites"), applications (regardless of how they are accessed or used (via personal computers, mobile devices, or otherwise), emails and electronic newsletters, text marketing services, offline collection of information (telephone and traditional mail), and any other means or applications through which you connect with us and our products, programs and services operated by Firecrown Media, Inc. Additional terms and conditions regarding the collection and use of your information may apply when you register/consent to additional services on some sites. We provide notice about the collection and processing of personal data at the point of collection, via Privacy notices posted on applicable sites or additional notices provided to users. Our websites and other interactive properties are collectively referred to as "Firecrown Applications". This Privacy Policy is available at the designated URL of https://firecrown.com/privacy-policy/ and is incorporated into and subject to Firecrown's Terms of Use, which is available at the designated URL of https://firecrown.com/terms-of-use/.

By accessing or using Firecrown Applications, you acknowledge that you have read, understood, and agreed to be bound by the Terms of Use and this Privacy Policy. If you do not agree to these terms, you must discontinue using Firecrown Applications.

This policy does not apply to any websites or services managed, maintained, or hosted by third parties not directly affiliated with Firecrown that you may visit, e.g., via a link provided through the website or on a website maintained by any third party.

Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below:

"Personal Information" or "Personal Data" means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household. This definition includes the categories of information defined under applicable privacy laws, including the California Consumer Privacy Act (as amended by the CPRA) and the GDPR.

"Sensitive Personal Information" has the meaning given under the CPRA and includes government identifiers, precise geolocation, racial or ethnic origin, union membership, health information, genetic data, and similar categories. Firecrown does not collect Sensitive Personal Information.

"Processing" means any operation performed on Personal Information, including collection, storage, use, disclosure, sharing, sale, deletion, or modification.

"Sale" or "Selling" has the meaning provided in the CPRA and refers to the disclosure of Personal Information to a third party for monetary or other valuable consideration.

"Sharing" means the disclosure of Personal Information to a third party for cross-context behavioral advertising, whether or not for monetary consideration.

"Firecrown Applications" collectively refers to Firecrown websites, applications, newsletters, text and email communications, offline collection channels, and other products or services that link to this Privacy Policy.

"Device Identifier" means a unique number or code associated with a device used to access Firecrown Applications.

"Service Provider" or "Processor" means an entity that processes Personal Information on behalf of Firecrown pursuant to a written contract that restricts the use of such information to specified business purposes.

How We Collect Personal Information And Why

Firecrown collects personal information from and about users of Firecrown sites in the following ways:

Information You Provide To Us Directly

Information You Provide to Us Indirectly

We and our third-party service providers may use technologies that automatically (or passively) collect information when you visit or interact with Firecrown Applications, Firecrown emails, or electronic newsletters ("Usage Information"). This may include your browser, the URL that referred you to Firecrown Applications, or Firecrown email or electronic newsletters that you interact with, and the time of day, among other information. We may use this Usage Information for a variety of purposes, including enhancing or improving Firecrown Applications. We also collect your IP address or other unique identifier ("Device Identifier") of your computer or other device used to access Firecrown Applications (any, a "Device"). A Device Identifier is a number that is automatically assigned to the device used to access Firecrown Applications, and our computers identify your device by its Device Identifier. A few of the tracking technologies that may be used on our Site to collect Usage Information for business and commercial purposes include, without limitation, the following:

We use cookies to enable functions on our websites, personalize content and ads, improve our website functionalities, provide social media features, and analyze our website traffic. In so doing, we may share Usage Information with third party social media, advertising, and analytics organizations that may combine it with other information that you've provided to them or that they've collected from your use of their services.

You can manage your cookie preferences and other tracking technologies directly through your browser settings or the cookie consent tools provided on our website. Please note that restricting cookies or other tracking technologies may affect certain website features or functionality.

Cookies we use fall into the following categories:

These cookies help make our websites usable by enabling basic functions like page navigation and access to secure areas of the websites. The websites cannot function properly without these cookies. We may use third party service providers for essential cookies.

These allow us to know whether you've seen an advertisement or a type of advertisement, and how long it is since you've seen it. We also use cookies for the purposes of targeted advertising.

These are used to enable you to share pages and content that you find interesting on our websites through third party social networking and other websites. These cookies may also be used for third party advertising purposes.

These cookies help us track site metrics and user behavior behind the scenes to improve and optimize our Sites. This data includes information about what pages were visited, what links were clicked, what terms were searched for, and they provide information on the success of our marketing campaigns.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit: www.aboutcookies.org or www.allaboutcookies.org.

Other Tracking Technologies:

How We Respond to Do Not Track Signals and Similar Mechanisms.

Some web browsers and mobile operating systems include a "Do Not Track" (DNT) feature or setting you can activate to signal your privacy preference, indicating that you do not wish to have information about your online browsing activities monitored or collected. Because no uniform standard for recognizing and responding to DNT signals has been finalized, Firecrown does not currently respond to DNT browser signals or other mechanisms that automatically communicate your choice not to be tracked online.

However, certain browsers and plug-ins support a newer mechanism called the Global Privacy Control (GPC), which is intended to allow users to communicate their privacy preferences in a more standardized way. Where legally required, Firecrown will treat a GPC signal as a valid opt-out request under applicable laws (such as the California Consumer Privacy Act, as amended by the CPRA, and the Colorado Privacy Act).

Your Choices Regarding Cookies and Tracking Technologies

You may choose to disable or limit cookies through your browser settings or through the cookie management tools available on our website. Certain cookies used for analytics, personalization, and advertising may be considered "sharing" under applicable state privacy laws. You may opt out of such sharing by using our "Do Not Sell or Share My Personal Information" link or by enabling Global Privacy Control (GPC) where supported.

Please note that disabling cookies may affect the functionality of Firecrown Applications.

SMS/Email Opt Outs

Firecrown may send you transactional or marketing communications consistent with applicable laws, including the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), and Canada's Anti-Spam Legislation (CASL). You may opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.

Please note that opting out of marketing communications will not affect your receipt of transactional or service-related messages, such as account notices, subscription updates, or communications regarding purchases or customer support.

How We Use and Disclose Your Information

We will only share or disclose your Personal Information to third parties when: (1) sharing is necessary for the performance of a contract or service to which you are a party, (2) we are required to do so by law, (3) sharing is required to protect your vital interests or those of another person, (4) sharing is for marketing, advertising, or delivering desired content, (5) sharing is necessary for the fulfillment of a promotion, contest, or sweepstakes, or (6) sharing is necessary for our legitimate commercial interests, unless those interests are overridden by your rights and preferences.

Account Deactivation

If you want to change Personal Information you provided to us, or deactivate an account with us, please email us at [email protected] or contact our Privacy team as provided for in the "How to Contact Us" section of this Privacy Policy. We will be happy to review, update, or remove information, as requested.

NOTICE OF PRIVACY RIGHTS OF CALIFORNIA RESIDENTS

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CPRA"), grants California consumers the following rights:

To opt-out of certain sharing of information with our third-party analytics and digital advertising service providers, you may visit our "Do Not Sell or Share My Personal Information" web page. Additional information about how to control cookies through your browser functionality is provided in the section titled "How We Collect Personal Information and Why".

Firecrown does not collect Sensitive Personal Information as defined under the CPRA.

With limited statutorily recognized exceptions, you will not be disadvantaged in your ability to enjoy any of our products or services by exercising your rights under the CPRA.

Verified Personal Information Request. Upon receiving your request, we may need to collect further information from you, such as your address, and phone number, so that we can verify your identity and ensure that you are the one making the request. We are not obligated to act on your request until we are able to verify your identity. You have a right to make a verified Personal Information Request only twice in a 12-month period.

This notice provides information about the general categories of personal information we have collected from California residents in the preceding 12 months, the purposes for which we use the information, the sources of the information, and the categories of third parties to whom we disclose the information for business purposes. More information is available above in the sections titled, "How We Collect Personal Information and Why" and "How We Use and Disclose Your Information".

Authorized Agents. An authorized agent may make a request under the CPRA on your behalf. For an authorized agent to make a valid request, you must provide the agent signed permission to do so, verify your own identity with us, and confirm that you have provided the authorized agent permission to submit a request.

If you are a California resident under the age of 18 and have publicly posted content on Firecrown Applications, you may request removal of such content by contacting [email protected]. This right does not ensure complete or comprehensive removal of posted content.

CALIFORNIA'S "SHINE THE LIGHT" LAW, CIVIL CODE SECTION 1798.83

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes under California's 'Shine the Light' law. To make a request, or to opt-out of such disclosures please contact us at [email protected].

Privacy Rights Under Other U.S. State Laws

In addition to the rights described under the California Consumer Privacy Act (as amended by the CPRA), residents of certain U.S. states have additional privacy rights under their respective laws, including the Colorado Privacy Act ("CPA"), Connecticut Data Privacy Act ("CTDPA"), Virginia Consumer Data Protection Act ("VCDPA"), Utah Consumer Privacy Act ("UCPA"), and the Tennessee Information Protection Act ("TIPA").

If you reside in one of these states, you may have some or all of the following rights:

1. Right to Confirm and Access

You may request confirmation of whether Firecrown is processing your Personal Information and access to such information.

2. Right to Delete

You may request deletion of Personal Information that you have provided or that Firecrown has obtained about you.

3. Right to Correct

You may request correction of inaccurate Personal Information.

4. Right to Data Portability

You may request to receive a copy of your Personal Information in a portable and readily usable format.

5. Right to Opt Out of Certain Processing

You may opt out of:

6. Right to Appeal

If Firecrown denies your privacy request, you may appeal the decision. Instructions for submitting an appeal will be provided in the denial response. To submit an appeal, please email [email protected] with the subject line "Privacy Request Appeal," and include the original request, the date of Firecrown's response, and a short explanation of why you believe the decision should be reconsidered.

Tennessee Residents (TIPA)

Because Firecrown is headquartered in Tennessee, we note that TIPA provides rights similar to other state laws but applies only to certain large data controllers. Firecrown will honor Tennessee resident requests consistent with the principles of TIPA, regardless of statutory thresholds.

How to Exercise Your State Privacy Rights

You may submit a request using the methods described in the "How to Contact Us & Your Privacy Rights" section above. We will authenticate your request and respond within the time period required by applicable law.

Authorized agents may submit requests on your behalf where permitted by state law.

Automated Decision Making

Firecrown does not engage in automated decision-making or profiling that produces legal or similarly significant effects for consumers. If such practices are introduced in the future, Firecrown will provide the required notices and offer consumers the right to opt out where required by law.

PRIVACY RIGHTS OF USERS IN THE EUROPEAN ECONOMIC AREA (EEA)

Firecrown is the "controller" of the Personal Data that is the subject of this Privacy Policy. We process personal data for the purposes described above. Our legal bases for processing include, depending on the purposes of processing, to perform a contract to which you are a party, for our legitimate interests, unless those interests are overridden by your fundamental rights and freedoms, to comply with our legal obligations, and with your consent. When we process personal data to pursue our legitimate interests, those interests include personalizing and enhancing your experience and for our internal business purposes. We share personal data with the categories of recipients described in the section above entitled, "How We Use and Disclose Your Personal Information."

Under the EU General Data Protection Regulation ("GDPR"), effective May 25, 2018, European Union data subjects are entitled to certain specific rights with respect to processing of their personal data.

Under the GDPR, in certain circumstances, you have the right to:

We will not transfer your Personal Information to third parties located outside of the EEA without taking steps to ensure adequate protection under the GDPR. If a third party is located in a country not recognized by the EU Commission as providing an adequate level of protection, we will use appropriate measures, such as entering into standard contractual clauses, approved by the EU Commission, to protect your Personal Information. You may exercise any of the above rights by contacting us as provided for in the "How to Contact Us" section of this Privacy Policy, referencing your full name and account number, if applicable.

By your agreement to use the Firecrown Applications and Communication Services, and your acceptance of this Privacy Policy, you consent to such transfer of your Personal Information for use in accordance with this Privacy Policy.

ADDITIONAL IMPORTANT DISCLOSURES AND PRACTICES

How We Protect Your Information

We take the security and confidentiality of your personal information seriously. Firecrown uses a combination of administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

These safeguards may include encryption of data in transit and at rest, access controls to limit who can view or handle personal information, regular security assessments, and procedures for responding to suspected incidents. Access to personal information is restricted to employees and service providers who need it to perform their job functions and who are bound by confidentiality obligations.

Despite our efforts to maintain strong security, no system or transmission of data over the Internet can be guaranteed to be completely secure. You share information with us at your own risk. In the event of a data incident involving your personal information, we will comply with all applicable legal requirements for notifying you and relevant authorities.

Please note that if you use any bulletin board, chat room, blog, comment posting feature, or other public communication service, forum, or feature offered through the website, or post any information available for viewing by other users, any of the information that you share will be visible to other users. The information that you make available can be read, used, and collected by other users to send you unsolicited messages outside of the website. Firecrown is not responsible for the manner in which any information that you decide to share publicly will be used by other users.

While Firecrown requires its service providers to maintain appropriate security measures, we cannot guarantee the security of information during transmission or storage. Firecrown follows industry practices to select reputable vendors and requires contractual commitments regarding the handling and protection of Personal Information.

How Long Your Information May Be Retained

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to meet our legal, accounting, or reporting obligations, or as otherwise permitted by law.

Firecrown collects and processes only the Personal Information that is reasonably necessary and proportionate to achieve the purposes described in this Privacy Policy or disclosed at the time of collection.

Payment information, such as credit card data, is processed securely and is not stored beyond the time required to complete your transaction. Other types of user information — including account details, correspondence, and content you provide — may be retained for a longer period to support ongoing business operations, enforce our agreements, maintain security, and comply with legal requirements.

When personal information is no longer needed for these purposes, we securely delete, anonymize, or de-identify it in accordance with our data retention policies.

Firecrown evaluates retention periods based on the nature of the Personal Information, the business purpose for which it was collected, the sensitivity of the information, legal requirements, potential disputes, and security considerations. When retention is no longer necessary for these purposes, the information is securely deleted, anonymized, or de-identified.

How to Contact Us & Your Privacy Rights

Depending on where you live, you may have certain rights related to your personal information. These rights may include:

  1. The right to access/request a copy of personal information collected and/or processed by Firecrown

  2. The right to request correction/amendment of personal information processed by Firecrown

  3. The right to request deletion of personal information processed by Firecrown

  4. The right to restrict processing of personal information processed by Firecrown

  5. The right to opt/out of processing of personal information processed by Firecrown

  6. The right to file a complaint regarding the processing of personal information processed by Firecrown

Firecrown may decline to honor a request where an applicable exemption applies, where we are unable to verify your identity, or where fulfilling the request would adversely affect the rights or freedoms of others.

You can contact Firecrown regarding any of these rights at:

Firecrown Media Inc.
405 Cherry Street
Chattanooga, TN 37402
Email: [email protected]

If you are a California resident, you may have the right under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), to request access to, correction of, or deletion of your personal information, and to opt out of the sale or sharing of your personal information.

You may submit a privacy request to Firecrown Media using any of the following methods:

Once we receive your request, we will confirm receipt within ten (10) business days and provide information on how we will verify your identity. We will respond to your verified request within forty-five (45) days, or notify you if additional time is required.

Authorized agents may also submit requests on behalf of a California resident, provided we can verify both the agent's authority and the identity of the individual on whose behalf the request is made.

We will not discriminate against you for exercising any of your rights under the CCPA or CPRA.

If Firecrown updates its designated contact methods for privacy requests, we will reflect such changes in this Privacy Policy, and using an outdated contact method may delay our response.

International Transfer

Please note that Firecrown is based in the United States and the website is hosted on servers located in the United States. If you use our sites from outside the United States, please note that your information may be transferred to and maintained on computers and servers located outside of your state, province, country, or other governmental jurisdiction, where privacy laws may not be as protective as those in your jurisdiction.

Children's Privacy

We are committed to protecting the privacy of children. Users must be at least thirteen (13) years of age to access and use the website. Firecrown does not knowingly collect, use, or disclose Personal Information from children under the age of thirteen (13). If we learn that we have inadvertently collected such information, we will delete it promptly. By using the website, you represent and warrant that you are thirteen (13) years of age or older and that you consent to this policy, and all other applicable terms, conditions, and policies. If we believe that you are under the age of thirteen (13) or that you are not old enough to consent to and be legally bound by the policy, we may, at any time, in our sole discretion, and with or without notice: (i) terminate your access to or use of the website (or any portion, aspect, or feature), or (ii) delete any content or information that you have posted through the website.

Future Changes to the Firecrown Website and to this Policy

If our information practices change at some time in the future, we will post changes to this policy on the website. We will also communicate material changes to this Privacy Policy to users that we maintain contact information on. If you have any further questions, please contact us:

Firecrown Media Inc.
405 Cherry Street
Chattanooga, TN 37402
Email: [email protected]

Applicable Law

This Privacy Policy will be governed by and interpreted in accordance with the laws of the State of Tennessee and applicable federal law, without regard to conflict of law principles, except where otherwise provided by applicable privacy laws.